5 Golden Rules of Social Media Marketing

Golden rules of social media marketing

There’s no doubt in anyone’s mind that social media is here to stay. Social media has been around for a long time, but it isn’t just Facebook anymore–social media can now come in many forms such as blogs, forums, business networks and photo-sharing platforms. If you’re using social media correctly it can be a powerful tool for your company! You can grow communities and develop new audiences with help from social networking sites or even generate sales through the use of microblogs or chat apps. The following Golden Rules of Successful Social Media Usage will show you how to get the best out of these sites by implementing them effectively. 

Do your homework

The first thing you need to do is understand the platforms you want to use and how they can help your business. The key to social media is engagement, so think about what you can provide that’s valuable to your community and give them a reason to follow you. Try out a few different platforms; don’t commit to too many as it will spread your resources too thinly. Make sure that whatever platform(s) you do choose, they are relevant for your business. For example, if you work in high-end fashion or luxury goods then Instagram may be a good choice for you but if you sell plumbing supplies then Facebook may be more appropriate.

Keep it relevant

Once you have found the right platform(s) for your business, make sure that everything you post on them is relevant and interesting for your community. Try not to cross over between platforms; keep each one as specific as possible.

If you have a blog, post the link on your Facebook page but don’t post it on Twitter. Try to be as consistent as possible with your posting times, especially if you are trying to target specific demographics. For example, if you are targeting a younger audience then you will want to post during the day when they are likely to be online; if you are targeting an older demographic then you will want to post in the evening when they may be online.

Social media is about engagement and interaction so make sure that you respond to comments and messages from your customers. People love knowing that their feedback is being listened to and taken seriously so it’s good for brand image too. If someone leaves a comment on one of your posts or tweets then respond quickly; even if it’s just a quick thank you for taking the time to get in touch with you. Some social media platforms allow businesses to send out direct messages, which are private messages that can only be seen by the recipient. These are a good way to contact your customers directly and can help you build stronger relationships with them.

Be consistent

If you want to reach more people then you need to post regularly, but it’s important not to overdo it. Nobody wants an Instagram post every hour, so try and schedule your posts for the same time each day if possible. This will help you reach more people in a shorter amount of time as they are more likely to see your posts if they know when they can expect them. It’s also good practice to have a bit of variety in terms of the types of content you post; some days it might be photos, other days it might be links or videos. You’ll also want to vary the times at which you post as well; don’t just stick with one or two times each day, but try and spread things out a bit.

Use hashtags (#)

Hashtags are a great way to help people find you on Instagram, as they will appear when someone searches for them. You can also use hashtags to make your posts more searchable, and these are particularly useful if you want to reach a wider audience. It’s important not to overdo it, but using relevant hashtags can really help you get noticed. You might want to start off by just using the most popular ones, like #instagood or #photooftheday, which will give your post an immediate boost in terms of popularity and visibility.

Engage with your followers

Social media is all about engagement; if you don’t interact with your followers then they’re not going to stick around for long. A good way to do this is by answering questions that have been asked of you directly or by interacting with other users who are talking about similar things to you. It’s also a good idea to ask questions of your followers, as this will show that you’re interested in what they have to say and will help you build a positive relationship with them.

Use the right tools

There are a lot of tools available to help you to manage your Instagram account and make the most of it. For example, if you want to schedule posts then there are plenty of apps that can help you do this, while if you want to use analytics then there are also lots of free tools available. A great way to find out which ones work best for your needs is by reading reviews and doing some research online.

Tools Recommended: Mention, Hootsuite, Buffer

How To Crush Social Media In Only 2 Minutes

Everyone is aware of these rules & it sounds awful. Businesses are still struggling to get the best out of social media and use it effectively.  To break things down, Here are some practical tips that can give you heads up cracking the social media game. I bet you’ll be pleased with the results.

Think like a consumer first, ask yourself 

❓ WIIFM – What’s in it for me?

What the consumer of your content will be asking, and if your material does not provide value to them, they will not look at it. What is the key benefit that a customer will receive from spending time on your social media profile?

🤯 Does it have purpose?

Of course, it should serve a clear purpose so that people resonate with what you are offering

🤗 Is it useful?

Is it effective in resolving the customer’s issue? Is there anything they can learn from it? Is it useful, and does it contribute to the betterment of the customer’s life in any way?

In any case, if the consumers can proudly answer these questions, they are willing to see your content on social media & You will be able to make a profit from that relationship. As you embark on your journey into Social Media Marketing, remember that a journey is made up of many steps. Stay patient with yourself because you might learn as you go. Be sure to update regularly and spend time on every platform so that you’re in touch with your audience through as many channels as possible.


5 Golden rules of social media marketing

Steve Liem

Learn More →