Are you looking to start and scale up a business in real estate? Social marketing is one of the best ways to do it. Research shows that 57% of realtors use social media apps daily. The same study shows that Millennials, who make up the largest share of home buyers, also use mobile devices nearly twice as much as the Silent Generation. If you want to reach Millennials and other home buyers, you can’t afford to overlook social media.
Social media is exponentially growing businesses every year. Most real estate businesses wouldn’t be around if social media weren’t around. Why? Because today’s social media platforms have been important for engagement, development of authority, reach and sales. There are thousands of real estate businesses, and social media makes them accessible to anyone. Therefore, social media is a powerful tool, and the real estate businesses that use social media separate themselves from the rest.
Here are five social media strategies you can use to level up your real estate business.
1. Post Consistently
When it comes to social media marketing, consistency works. When you post consistently, you can keep your audience engaged, which is excellent for organic ranking.
No doubt your schedule is busy, and you’re wondering how to pull this off. You can use content scheduling tools that will upload your content automatically. Also, consider spicing up your content by posting different types (e.g., informative content, entertaining content and promotional content).
2. Build a Community on Facebook
When it comes to Facebook, working toward building a community increases your chances of generating leads. A community brings a sense of togetherness, which helps you build brand awareness.
Building a community requires you to take several steps. You need to post consistently, post valuable content and communicate with your followers. When someone posts a question, be prompt in replying. You can encourage people to share their opinions in the comments section. As they share their opinions, you can offer more ideas, clarify points or give answers to their questions.
It will help if you promote your Facebook group, as well. This will require you to run ads on Facebook and Instagram, two of the most popular social media networks in the world.
As you run your ads, you should pay attention to three main factors: reach, engagement and demographics. Targeting is everything on social media. When you target the right audience, the community will grow.
3. Run Facebook Ads to Gain Visibility
Facebook ads have a typical ROI conversion rate of 1% to 1.5%. When you set your ads to target the right audience and develop an attractive, relevant ad, you’re likely to see a positive return on sales.
A common question about Facebook ads is how much you should spend on them. Well, the good news is that Facebook lets you set up any amount for your advertising budget. You can set it as low as $5 a week.
I recommend that you allocate 5%-12% of your revenue to marketing. Aggressive companies may allocate 12%, and a successful ad campaign may require you to spend even more. Still, it’s okay to start small if you’re a startup. You should monitor how your ads perform and allocate more funds when you see a valuable return on investment (ROI).
4. Use YouTube
YouTube is one of the most powerful yet underutilized tools in real estate. Many realtors tend to use Facebook and Instagram. But YouTube has a lot of viewership, and you can use it to grow your business. All you need to do is consistently set up relevant, engaging, well-designed videos.
Ensure your channel is grand and reflects every visual aspect of your brand. For example, you can upload stylish videos of your best listings. What’s more, set up your best headshot and company name on your banner and profile name. You should also set up your contact info.
5. Share Client Testimonials on Social Media
Social proof is a powerful tool. It helps you persuade your audience that you can be trusted to deliver what they want. You can build on social proof by sharing your clients’ testimonials on social media.
For example, you can upload pics of your clients having a toast in their new home on your social media site. Another approach you can use is to ask clients to leave reviews on sites like Zillow and Realtor.com. The testimonials will help you build credibility and trust.
Any business that belittles social media is setting itself up for failure. Most of your clients are on social media. By using the strategies above, you’re likely to see your business scale to new heights.