Congratulations! You’ve decided that your business needs SEO! Now what?
When you’re looking to hire an SEO, it’s important to find the right person or company like firstpage.com.au/seo/ to work with. Good SEO is crucial for reaching your target audience and providing them with a great customer experience.
As you start your search, you may find yourself overwhelmed by all of the options out there — there are thousands of companies offering SEO services, so how do you know which one is right for you? If you don’t know what to look for in an SEO company, this article can help. Here are five tips for choosing a great SEO company:
1. Know Yourself
Before you begin researching SEO firms, you must ask yourself some important questions:
Who are you?
What do you sell?
Who is your target audience?
Knowing who you are as a business will inform how you market yourself, which means your SEO needs will differ from those of another business that sells similar products or services. For example, if your company manufactures and sells its own products, you’ll need a different SEO strategy than a business that sells those products as an affiliate for another company.
Your target audience also plays a key role in how your website should be represented on the web. If your business primarily sells to other businesses, it’s likely that executives at those businesses will be looking for information about what you have to offer. In this case, showing up as “Company X” when someone searches for “Company X” is extremely important.
2. Do Some Research on Your Own?
It’s tempting to rely solely on word-of-mouth recommendations or results from an SEO company’s webpage, but there are better ways to find out if they’re qualified to do the job. The first step toward finding a service provider is to do some research on your own. Read reviews and testimonials from past clients, check their website for helpful information about their services and contact them directly with questions.
3. Look at Results in Your Industry
A good SEO provider will be able to show results from previous clients that are in similar industries as your business. Ask potential providers if they have any case studies or examples of clients, they’ve helped achieve great results — particularly ones in the same industry as yours — and ask them what methods they used.
4. Choose a Company with a History of Success
When you’re looking at any type of professional service provider, there’s no substitute for experience. You need to make sure that you’re working with someone who has a proven track record of success when it comes to helping businesses rank higher in search engines. Ask potential candidates about the size and scope of the companies they’ve worked with; ideally, you want someone who has experience working with companies similar in size and scope to your own.
5. Look for a Company That Offers Customized Solutions
No two businesses are exactly alike, which means that no single SEO strategy or tactic will work for all businesses. You want to find an SEO professional who can customize their services to meet your specific needs and goals. The most effective SEO professionals will be able to offer you an extensive selection of different services and options from which you can choose.