The Seattle Mariners and hospitality partner Sodexo Live! today announced Amazon’s Just Walk Out technology and Amazon One are coming to T-Mobile Park, the first time both frictionless retail technologies will be utilized in a Major League Baseball ballpark. The innovative technologies will be featured at the venue’s new Walk-Off Market, which is designed to eliminate lines and allow fans to enjoy more Mariners baseball.
The Walk-Off Market is slated to open this Summer near Section 126 on the ballpark’s Main Level. Fans will benefit from an effortless shopping experience, offering the ability to insert a credit card at the entry gate or hover their palm over an Amazon One device to enter, shop and then leave. The credit card they inserted or linked to their Amazon One ID will be charged for the items they took after they leave the store. If a fan is new to using the Amazon One palm recognition service, they can enroll in less than a minute at any of the three enrollment kiosks just outside the store.
The Walk-Off Market will be stocked with a wide selection of beer – from craft to domestic and imports – as well as Northwest wines and ready-to-drink cocktails. Shoppers will be required to show photo ID to an attendant when purchasing alcohol.
Fans will also find a variety of Coca-Cola products, grab-and-go snacks and best-selling ballpark fare including Mariners Dog hot dogs, Ballpark Nachos and soft pretzels, as well as a selection of Mariners-branded merchandise.
“The Walk-Off Market is built for speed. From the menu offerings to the store’s layout to Amazon’s Just Walk Out technology, everything is designed to offer fans what they want and get them back to the game as quickly as possible,” said Catie Griggs, Seattle Mariners President of Business Operations. “We are excited to join with our hospitality partner Sodexo Live! to bring these groundbreaking technologies to T-Mobile Park and do an even better job of serving our fans.”
“We’re excited to work with Amazon to make T-Mobile Park the first ballpark to feature both Just Walk Out technology and Amazon One in the same store,” said Sodexo Live! CEO Steve Pangburn. “The next-gen technology is sure to reduce lines and be a hit with fans, and we’re excited to deploy it at Mariners games this season.”
Amazon’s Just Walk Out Shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Amazon One is a fast, convenient, and contactless way for people to use their palm to enter, identify, and pay.
“We’re thrilled to work with T-Mobile Park and Sodexo Live! to enable a fast and effortless shopping experience for baseball fans when they visit the Walk-Off Market equipped with Just Walk Out technology and Amazon One,” said Dilip Kumar, Vice President of Physical Retail & Technology at Amazon. “Our physical retail technologies are designed to remove friction for shoppers and make their shopping trips faster and easier, so we’re excited T-Mobile Park is adding these offerings to help their fans get what they need quickly and without missing a moment of the action.”
Sodexo Live! manages prestigious conference, cultural, and sporting venues and major events all over the world. With 40,000 employees and 500 sites, we offer our clients a range of bespoke catering, sales, and event management services, helping to transform the consumer experience into unforgettable memories. As strategic and responsible partners, we commit to unlocking our customers’ full potential while favoring local communities.
Sodexo Live! contributes to the success of prestigious events such as Royal Ascot, the Tour de France, the Rugby World Cup and soon the Paris 2024 Games, and showcases exceptional venues such as the Eiffel Tower Restaurants, the Hard Rock Stadium, Bateaux Parisiens, Yachts de Paris, the Royal Academy of Arts in London, the Prado museum in Madrid and the Hollywood Bowl in Los Angeles.