Fujifilm celebrates five years of bringing medium format cameras to the masses

It’s been five years since Fujifilm first launched the GFX 50S. It was a bold move at the time but one that has set Fujifilm apart from other camera brands. Now known as a brand that specializes in sensor sizes on the opposite end of the spectrum, Fujifilm has achieved something not many brands have – it’s made medium format photography accessible. 

When the Fujifilm GFX 50S was released, digital medium format photography still felt like it was reserved for either wealthy photographers or those working for some of the world’s biggest brands. The larger sensor makes medium format cameras perfect for shooting images that need to be blown up to billboard size, but sadly they came with a pretty hefty price tag. 


Steve Liem

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