How do QR codes help businesses maximize their social media marketing efforts?

How do QR codes help businesses maximize their social media marketing efforts?

As social media becomes one of the top online communities that garner billions of daily active users engaging, many brand marketers find the opportunity to market their product or service on these platforms.

Because of that, many marketers are now carefully crafting their social media marketing techniques to create great impressions from 3.87 billion daily active social media users and create great conversions with them.

Aside from creating and incorporating a working marketing strategy for social media, many businesses and enterprises are also integrating the use of various social media tools to accelerate their marketing reach and ensure their presence on these social media platforms.

With the various social media tools they integrate, many marketers are always reinventing the way they market their products and services.

And with QR codes emerging as a new marketing tool that tech-savvy marketers use for redirecting their target social media users from offline to online channels, the use of an advanced QR code generator online have enabled them to maximize their social media marketing efforts

How do marketers use QR codes in maximizing their social media marketing?

Since QR codes in marketing start to resurface in today’s digital marketing means, here are the following ways how marketers are utilizing the use of them in their social media marketing efforts.

1. Used to redirect users to their homepage

As a way to directly lead their target audience right to the website they are marketing, many social media users are still wary about clicking links from a post that comes across their newsfeed.

Because of the fear links give to other social media users, many social media marketers are integrating the QR way to direct the users to their website and explore them. This minimizes the length of words written in the captions and is replaced with photo-centric social media engagements.

2. Boost all their social media profiles and engagements with just a scan

With the use of a social media QR code, social media marketers can easily boost all their followers and engagement counts in their social media accounts by simply letting their target audience open their QR code scanner app and scan them.

Through the use of it, they can easily promote their social media platforms in both offline and online means by integrating the use of a social media reference landing page which is now integrated with the QR code technology today.

3. Helps them track their advertisement on social media

As the QR code technology today is currently improving its features to fit today’s social media marketing means, many social media marketers are implementing the use of them to their campaigns behavior from social media and track the leads and conversions made from them.

In this way, they can easily know which campaign appeals better to their target audience and which one needs more retargeting efforts.

4. Creates a new avenue for offline to online engagement from people       

QR codes allow social media marketers to also expand their marketing efforts offline and channel the offline communities to the online social media posts and let them engage with it.

By simply placing them in areas where people can easily see them offline, the chances of getting more impressions and scans from them increase.


With social media marketing becoming a vital part of most businesses marketing efforts today, the need for creating a compelling social media marketing strategy intensifies.

And as posts that trends always get the cream of the crop, many social media marketers are integrating novel tools to override their marketing efforts.

With QR codes as one of the novel tools that create great impressions from social media users, social media marketers of today can always rely on the use of a QR code generator with logo online to create their QR codes and maximize their social media marketing efforts now and in the future.

Steve Liem

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