Mobile technology seems to be advancing at an exponential rate and one major development in mobile capabilities is mobile commerce. As more businesses recognise the potential offered by this, mobile technologies will be called upon to facilitate this growth in business transactions. So, whether you have been running your business for three years or ten years, where are just some ways in which mobile technology can help to improve your business.
1. It can help increase audience reach for online shopping
Today’s consumers are highly reliant on their mobile devices and customers are also shopping online more than ever before. Therefore, many customers now decide to use their mobile devices for their shopping, whether they are ordering from Amazon or doing their weekly grocery shopping. With young adults being the most frequent mobile users, businesses will be able to easily reach them via mobile methods instead of more traditional ones. Companies can utilise social media, prep their websites for mobile users, and even develop their own mobile app for them to download.
As many companies are now putting mobile users first, this means that the need for your business to adapt to this changing sales landscape is greater than it has ever been. To stay ahead of the competition, businesses must understand the importance of mobile technology and the many ways that their target audience use it for shopping.
2. It gives you the ability to streamline processes
By implementing mobile technology into your workflow, you can easily ensure everyone is on the same page and working towards the same goals. Streamlining processes will help you save time and money, which are two things every business needs more of.
3. It can help to better enhance the customer experience
Mobile technology not only helps you better understand your customers but also helps them have a better-tailored experience. Creating an app for your company, or making your website mobile accessible, makes it easy for customers to connect to your brand and contact you. Additionally, using mobile technology to gather data from your customers lets you create a unique profile for each individual which helps you anticipate their needs and establish loyalty.
4. It provides quick and easy access to data and information
The mobile technology software allows you to see what’s going on in your business from anywhere. This means you can see how many people are on your website at any given moment, what they’re looking for when they search, and more. All this data will help you make better decisions about how best to market your products or services.
For a while now, sectors like the gaming industry have celebrated how technology has helped improve mobile games for customers. While game developers have made games that are well-designed and easy to navigate on mobile, other companies have decided to make mobile versions of their online games, or used mobile apps to answer customer queries on social media. Whether customers want to download Temple Run, check out the NetEnt Berry Burst game, or complete levels on Candy Crush, the latest and modern mobile technology can help enhance the gaming experience.
5. It makes communication easier and quicker
Communication is always the key in any successful business model. Mobile technology allows you to do more in less time and do it from anywhere. You can be on a plane, office, or in line for coffee – wherever – and still get answers from colleagues and clients, and even answer customer queries, with just the swipe of a finger. That means that not only can you move your own work forward faster, but you can also help your co-workers and clients do the same.
6. It can even help provide remote working options for your employees
Mobile technology can not only help businesses communicate with their customers but also their employees too. Over the past few years, remote working increased dramatically and many companies had to adapt to new ways of working. With the help of mobile technology, many employees could use their devices to still do their work on the go or when working from home.
Online tools such as Trello and Slack are available as mobile applications too, making it much easier for staff to communicate and collaborate with each other when they can’t in person. With the help of mobile technology, remote working has become easier than ever and has helped provide businesses with more flexibility and helped reduce overhead costs.
The impact of mobile technology on business has been profound. According to a recent survey, 53.58 million people in the UK now own a smartphone. On top of that, users in the U.K. spend around four hours per day on their phones. What does this mean for your business? If you don’t have an app or a mobile-friendly website, you’re missing out on a lot of customers using their smartphones to search for products and services. In addition, mobile technology has made it easier for users to enjoy their favourite Android or iOS games at the tap of a button. Whether you’re waiting for the subway or on your lunch break, mobile technology allows you to enjoy your favourite games anywhere.