Will more brand managers follow the lead of Lush Cosmetics in ditching social media? For most, there’s no realistic alternative for reaching digital audiences.
Social channels remain one of the top tools for external communicators, with many companies expanding their social teams and looking to advance their social strategy. And as any good PR pro knows, getting ahead requires lots of preparation.
This infographic from Red Website Design predicts some of the most popular trends in social media marketing moving into the new year.
The list of top eight trends includes:
- The emergence of social media as a shopping platform
- More short-form video content, à la TikTok’s sub-three-minute videos
- Companies making the foray into augmented reality
- More user-generated content
For the full list of the top eight social media marketing trends for 2022 and beyond, read the full infographic here.