In this final post of the three-part series, I’ll look at other on-page SEO ranking factors not covered in the previous posts. By observing the best practices regarding these variables, you can help increase the chances of your homepage ranking on Google.
Practice Internal Linking
Internal linking plays a significant role in SEO and ranking:
- It enables search engine crawlers to discover other pages to understand better what your product is about, thus increasing your keyword rankings.
- It helps web visitors find other relevant content that they can use to make their purchase decision.
- It helps establish signals for site hierarchy.
The most appropriate way to do internal linking is to split your site into separate topics. For example, you can have additional menus at the footer to direct visitors to pages like contacts or About Us on your site.
You can link to case studies, customer testimonials, and relevant blog content to spread link juice around within the copy. The most crucial factor is maintaining natural links, whether you use internal linking above or below the fold.
Add Your Social Media Handles
There’s no evidence that social media directly impacts SEO. Still, it helps improve brand exposure and visibility, eventually increasing traffic to your homepage and impacting your ranking as visitors share links to your homepage on social media channels. Besides, search engines index social media profiles, helping drive more traffic to your page.
To enjoy more traffic and boost your visibility in search, add social sharing links below the fold or footer of your homepage. You can also use them in your videos to easily share content with your audience. Alternatively, you can embed social posts in your copy or create a social login, as shown in the Auth0 registration process.
When using social media, aim to promote easy sharing of your homepage content or videos to improve visibility in search and attract customers via referrals.
Make Use of Chatbots
Chatbots impact SEO. How? When chatbots answer users’ queries or provide relevant info regarding their search, they increase users’ time on your homepage.
Chatbots can do this by popping up on the screen and asking a question to visitors who will have to choose from a set of responses. The bot will then ask a follow-up question depending on the selected answer by visitors, similar to a multi-step form.
If the questions are engaging and provide visitors with the information they’re looking for, they prolong their stay on your website. And when search engines notice users spending more time on your site and clicking through, it will show them you are a quality site. Hence, it will increase the ranking of your homepage in search results.
A wise practice when using chatbots is to ensure they help users get help as quickly as possible or show them around your website. For example, looking at the below screenshot from MobileMonkey, you can see how the bot tries to direct visitors to various website sections where they can get further assistance.
The ability of visitors to interact with chatbots helps push your website up in search results and improves conversion.
Track and Test Your Progress
The digital marketing landscape is always changing. Search engines are constantly rolling out new updates and changes to their algorithms now and then. Web programs are becoming more sophisticated, and customers are continually shifting with changing trends.
To meet new challenges, track and monitor your progress—to stay ahead of the competition and meet new user demands. Tools you can use to track progress include Google Analytics which provides detailed info on website traffic and conversions.
Another online SEO tool you can use is a keyword rank checker for monitoring your keywords, competitors and generating reports for business intelligence. Alternatively, if you lack the technical expertise to analyze data from tools, employ professional SEO services to help you plan how to optimize your SaaS homepage.
Finally, don’t forget to A/B test your methods and compare your analysis. If you notice significant positive changes, note that, rinse, and repeat to improve your online visibility and number of web visits.
When designing your SaaS homepage, merely having it indexed by search engines is not enough to help you rank higher in search. Instead, you need to invest in SEO to meet the demands of both search engines and customers.
You can achieve this by balancing your copy with media, linking carefully, implementing relevant keywords and CTAs, or promoting customer testimonials. In addition, make sure your strategies are in line with your goals. Doing this is the most certain way to increase traffic to your homepage and attract your target audience.
Also, keep in mind that SEO is a dynamic industry. The tactics and strategies working now may become less effective years down the line. Therefore, to help sustain the success of your SaaS business, you need to stay abreast with the latest and best SEO practices by taking different courses and certifications.
SaaS Homepage SEO Optimization Guide Part III: On-Page Optimization