The Fujifilm X-S10 is a very, very good camera. In an APS-C market dominated by fading icons like the Sony A6000 series and EOS M cameras, it’s like a beacon of optimism and forward...
No longer content material with pronouncing the X-H2S (opens in new tab), XF18-120mmF4 LM PZ WR (opens in new tab) and XF 150-600mm f/5.6-8 (opens in new tab), Fujiflm has additionally unveiled a brand...
The Fujifilm X-Summit is always the first place to hear about the company’s latest product launches. It’s a global event that’s streamed live around the world – and this means that you can watch...
It’s a strange twist of fate that the company that rivaled Kodak in film manufacturing but currently makes very little of its money from the camera business should now be the largest camera manufacturer...
It’s been five years since Fujifilm first launched the GFX 50S. It was a bold move at the time but one that has set Fujifilm apart from other camera brands. Now known as a...
Will we get a new Fujifilm X-H2 in 2022? Fujifilm hasn’t said as much, but with new 5th-generation cameras promised for the X-Summit in May 2022, most pundits are convinced they will include a...
TODAY’S BEST DEALS The Fujifilm X-T30 II is a modest refresh of the original X-T30, launched back in February 2019. It’s a very compact APS-C mirrorless camera, with classic external controls and a distinct...
Fujifilm Instax Mini Evo digital camera has been unveiled as the latest product offering from the company. The new Instax Mini Evo has a retro-themed design, with an analogue and classic look. It is...