Co-Founder & CEO at HawkSEM, helping brands “crush it” through ROI-focused, results-driven digital marketing programs for over 12 years.
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It was Lil Wayne who once said, “Real Gs move in silence like lasagna.” Similarly, effective social media ads fit seamlessly (if not silently) into people’s social media feeds just like organic posts do.
Social media has had a rough 2022 with lingering questions about advertising spending, political ads and a $44 billion takeover of Twitter that may or may not be happening, depending on which Elon Musk tweet you read.
Then late Monday Snap, which runs the Snapchat app that features vanishing messages and video special effects, issued
Social media is a pillar of many people’s daily lives.
The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users on the planet. That’s 58.7% of the global population, many of whom are using social media as a primary source of information.
From news (and disinformation) to lifestyle tips,
Social media marketing is an approach for businesses of all sizes to reach out to prospects and customers. Great social media marketing can propel your company to new heights, building loyal brand supporters and driving leads and revenue.
What is the significance of social media in business marketing? The answer is simple: your company requires
RALEIGH – An international team of researchers finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.
“Loyalty programs and social media are
LEXINGTON, Ky. (FOX 56) – Social media giant, Facebook, has partnered with the Kentucky Career Center here in the Blue Grass to help small businesses grow.
According to the Kentucky Development Workforce, small businesses make up the majority of businesses here in the Bluegrass. The Kentucky Career Center identified one area where small businesses needed
There’s no wrong way to form a digital marketing strategy. Since there are so many platforms and tools, each business must find the options that are most relevant to their needs. But learning from the mistakes and experiences of other small business owners may give you a head start. Here are tips for making the
Web 3.0 is here. Have you considered a social media audit?
Look in the mirror and ask, “Is my social media stuck in a Web 2.0 world?”
A social media audit is like a health and wellness check-up for your brand’s digital marketing results, business outcomes, public relations, and brand awareness.
Here are 12 tips
Over the years, the realm of digital media has seen a massive change. Curating precise and relevant content has become the guiding tool for businesses towards growth. Companies are heavily investing in conveying their messages in the most engaging formats to their audiences albeit no other aspect has contributed more to such targeted performance than
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Social media marketing is an ever-growing, ever-changing sector, but there are a number of core elements that will help you ensure a steady foundation to your social media ventures.
5 Easy Ways to Promote Your Social Profiles and Gain Followers
Add your social profiles to your email signature
Think about how many emails you
Meta says brands can undermine their social media marketing strategy when they aim for perfection. Instead, be unpolished.
Forget “dress to impress.” When it comes to social media marketing, Meta says nobody should be caught wearing a suit to a house party
The key role of social media in the brand establishment is well documented by now. The type and volume of information available online about a brand or product have no rival that can compare. Not only is it possible to get a sense of how the world views your company, but it’s also possible to
An international team of researchers finds that the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.
“Loyalty programs and
An international team of researchers finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.
“Loyalty programs and social media are both important