When evaluating their successes and their failures at the end of each year, many businesses may find that their social media strategies didn’t perform in the way that they hoped, but, maybe due to...
When you are trying to reach a large percentage of the world’s population, a good marketing strategy is a must. Social media helps us keep track of our friends, family, and favorite brands. It...
In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes: “Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods. I want to create a...
Christopher is the co-founder, head strategist and CEO of The Go! Agency, a full-service digital marketing agency. Getty Where were you on that fateful day when Facebook, Instagram and WhatsApp went offline? For many businesses, no...
Since the spring, the social media company formerly known as Facebook has been evaluating where it advertises and how much it spends doing so, taking pitches from agencies that want to help manage its...
The Department of Veterans Affairs implemented a new artificial intelligence strategy late September for the delivery of health care and benefits, and is set to serve as an ethical guideline for the use of...
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Social media marketing sounds like something of a complicated business initially. But does it work? Statistics indicate that more than 50% of...
With 44% of marketers naming social media marketing as the most difficult tactic to attribute to revenue, it’s not surprising that it’s referred to as an “awareness driver.” But this misconception might be limiting your...