The Instagram Top Nine craze is dead – but what is replacing it?

For the last five years, the Instagram Top Nine trend has flooded our feeds as it generates your posts with the most amount of engagement. The craze started in 2016 and has since become an annual end-of-year tradition for Instagram users who use the platform both professionally and personally – but this year, it’s all changing. 

Usually around now, you would start seeing 3×3 grids appearing on your Instagram feed displaying people’s most popular photos from the year. Normally the photos are automatically generated using an algorithm that susses out your most liked and commented-on photos. It’s a great way of finding out which posts were most engaged with (especially if you’ve got a business account) as well as reminiscing on your most Insta-worthy moments.

Steve Liem

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