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Social media marketing sounds like something of a complicated business initially. But does it work? Statistics indicate that more than 50% of the global population uses social media daily, and here is why you need a social media strategy.
Platforms like Instagram, Twitter, Snapchat, and others shape trends, amplify unheard voices and lead awareness. A startup’s social media brand value can shape its success trajectory.
Limited by budget — startups, also recognized as small businesses, have the perfect setup to engage customers, gain feedback, and market their products on social media. But what is the ideal process to follow through?
Tap the ideal audience
Keep track of businesses on social media working around the same niche as your startup. Track potential audience from their followers and following lists to build a customer base.
If you are selling stock recommendation services, search for the trending topics under hashtags like “stocks,” “personal finance,” and “business.” This simple trick serves as your best source to get leads.
Make social media analytics work for your small business. You’ll know when your audience is active, their most favored posts, age insights, your reach in the vast social pool.
Small business owners can assess their competitor’s activities and simultaneously give a benchmark to work around. Creating top-performing content will help your business to connect with your audience.
Videos and illustrations are your friends
Videos bring you clicks, engagement from your audience, new curious faces, and countless saves and shares. When combined with high-quality illustrations, these will be your startup’s centerpieces for engagement and growth.
Designing a video advertisement based on a story, awareness principle, or initiative will boost your campaign’s popularity. The marketing video shouldn’t be an ideal length; it shouldn’t be too long and tedious or too short and unclear.
Audiences love explainer videos because the content becomes easier to grasp, making it more exciting and boosting the conversion rate. An online search makes it easy to find the most effective video marketing guide for small business owners so that you can take action on the right footing.
The power of memes
Meme culture is authentic. Memes are a source of engagement, millions of shares, and set viral trends. How can small business owners utilize memes for their benefit?
Take yourself back ten years; memes were limited and generic. Today, everything is meme material. Multinational brands McDonald’s, Netflix, Gucci, Barkbox, Chipotle, and several more circulate memes aggressively.
The results are — increased value, awareness about their brand, popularity within the new generation, and setting trends. A startup doesn’t even have to promote its services all the time; diving into meme culture, attracting followers, and subtle marketing will work wonders.
Establishing relationships and networking
Networking is crucial for marketing and establishing businesses – this doesn’t change with social media marketing either. Establishing social media presence is a constant process, and it goes hand-in-hand with building business relationships.
Collaborate with online businesses, bloggers, content marketers, and influencers to promote your product. Design a plan to penetrate your product into the market and help you gain maximum profits on your investment. Have an SEO strategy that works for your business.
Some survey figures suggest that influencer marketing is the most budget-effective social media marketing strategy and provides the best ROI. Adding to that, small business owners have many options in choosing the ideal representative for their brand.
Advantage of social media tools and features
Consider this; your favorite beverage brand conducts a poll every month to gain insights into their customer’s preferences and complaints.
Actions like these make individuals feel included and reaffirm their belief in a brand’s integrity and performance. The same is true for startups or small businesses. Social media platforms like Instagram, Facebook, Snapchat, LinkedIn provide several tools and features. Have a strategy you can use.
Conduct a weekly poll to know your audience’s interests and opinions. Organize campaigns and monthly giveaways. Invite and collaborate with skilled artists, finance experts, environment activists, and fitness advisors to organize workshops and webinars.
All these steps will ensure an ROI for your startup and help you market your product to a broader audience.
Social media marketing can be intimidating for startups. Sure, you will need consistent efforts, require reinventing yourself, and be a step ahead of competitors.
But your preparation and performance will build a brand value for your small business and ease the task of marketing a product or service, which might be challenging to do in a traditional market governed by factors like capital and luck.